Hiring a Digital Marketing Agency
Once you have decided that you want to work with a digital marketing agency, the question arises, “Which digital agency to choose?” While a simple google search may give you a list of such agencies both in India and abroad, you may benefit immensely by following the checklist we present here. This will help you in understanding whether the agency you select are the right partner for you or not. More importantly, you will be able to maximize your return on investment (ROI), increase visibility and engagement. Below are some of the questions we asked ourselves when we were considering hiring a digital marketing agency for Baalgatha and my book NRI:Now, Returned to India.
1. Does the marketing agency Understand Your Business?
Not all forms of content and social media sites are suitable for every type of business. For example, if you are a B2B company, what is more likely to benefit you more? A presence on LinkedIn, or on Facebook? Similarly, if you are a photographer, will you benefit more by Instagram or Twitter? The right digital agency will work hard to understand you and your customers.
2. Do they Define the Goals clearly
Some of the questions you need to answer before hiring a digital marketing agency in India include: Are you looking for increased social media following? Are you trying to increase traffic to your website? Who will provide the content? How much time will you have to invest in the campaign? If you have to do majority of the heavy lifting, then why hire an agency at all? Similarly, stay away from an agency which promises quick results, such as increased traffic or sales.
3. How do they report?
Will the agency send a report at the end of the engagement that has so much data that will confuse you, or will they send periodic updates to help you understand whether the campaigns are delivering the results or not? For example, has the cost per click for Google adwords reduced over a period of time, or has the engagement on Twitter increased? Likewise, are you able to reach the targeted customers through Facebook ad campaign? If you know that you are going off course, you will have an opportunity to correct the course.
Last but not the least, you need to understand that the results will take time. It could be as little as a few weeks or may even take a few months. Digital marketing is a medium to long term play. Simply put, you will reap the benefits of the seeds you sow when the time is right.